3 Technological Advancements in the Hotel Industry |
Posted: June 16, 2020 |
Technology has become an essential aspect in today's world. It is affecting our lives at home and our places of work. The hospitality industry has also experienced technological advancements on a larger part. Ideally, from marketing and guest experience to operations, hotel technology offers revenue and cost-saving opportunities, enabling the business to enjoy new profitability levels. Here are three ways in which technology is shaping the hospitality industry. 1. Service Automation Self-automation has been adopted by hoteliers to give their customers the power of decision making. For that reason, online registration, self-service kiosks-set amenities within the room, and targeted feedback questionnaires are taking centre-stage. However, the traditional staff has not been removed from the equation altogether. A heightened sense of automation has limited their services. 2. Facial Recognition Many customers have become accustomed to facial recognition technology. Indeed, facial recognition has enhanced levels of privacy and security. In this regard, the technology ensures that only authorized persons are allowed to access specific areas. To make it more effective, the method is used together with the electronic payment method. 3. Guest Apps It is no doubt that smartphones have revolutionized our daily communication. Hoteliers have adopted smartphones to improve their customer experience, given that most of their potential customers can access a smartphone. Hoteliers are developing customized apps that enable their customers to enjoy a higher level of correspondence and connectivity. These apps offer a 360 tour of rooms and virtual payment. As time progresses, the hotel industry is adopting technology to reduce operational costs, improve customer experience, and exploit the new revenue sources. For this reason, the industry is fast-tracking its systems to keep track of the changing technological trends.
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